Sundance logo application

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Sundance, Utah

Robert Redford called us in to help reinvigorate the Sundance brand in 1996. We have
developed materials for the resort, spa, Owl Bar, conference facilities and Sundance Mountain
Homes, working with Bob Redford on both “visual language”, design and copy. The ethereal
spirit and unpretentious grace of Sundance has been captured with a design program incorporating
rough hewn, handmade, textural and earthy materials, and expresses the Japanese
aesthetic Wabi-Sabi, typical of the Sundance experience.